Mastering A2P 10DLC Registration with Go High Level

Introduction to A2P 10DLC Registration

Application-to-Person (A2P) 10DLC messaging has become a crucial component for businesses communicating via SMS in the United States. As of September 1, 2023, all A2P SMS and MMS messages must be sent through registered 10-digit long code (10DLC) numbers. This registration ensures better deliverability, quality, and lower risk of filtering compared to older systems.

Why Register for A2P 10DLC?

Registering your business under the A2P 10DLC system is not only a regulatory requirement but also enhances message deliverability and engagement with your audience. Unregistered messages are likely to be blocked, leading to potential loss of communication and customer engagement.

Step-by-Step Guide Using Go High Level

Step 1 - Understanding the Basics

Before diving in, it's crucial to understand what A2P 10DLC is. It refers to the method used by businesses in the U.S. to send application-to-person messages using standard long codes. If you're using phone numbers just for texting clients outside the U.S., this registration might not be necessary.

Step 2 - Accessing Resources

Several resources are available for free within the community platforms like Facebook groups or Discord channels. These include standard operating procedures (SOPs), terms generators, and compliance snapshots which can be accessed through provided links.

Step 3 - Setting Up Your Profile on Go High Level

Log in to your Go High Level account and navigate to the settings where you can manage phone numbers and access the Trust Center tab. Here you will start registering your brand and campaign by entering required legal information such as business name, type, industry, email address, and website URL.

Step 4 - Completing Brand Approval Process

The first phase involves getting your brand approved by submitting legal documentation like tax ID or EIN numbers. This step is critical as it forms the foundation of your registration process.

Step 5 - Campaign Registration Details

The campaign setup requires detailed information about how you intend to use the registered numbers. You need to provide use case descriptions and sample messages that comply with regulations set forth by carriers.

Opt-In Forms & Terms Conditions

The opt-in form should clearly state that by signing up, users agree to receive text messages under specified terms which should be linked directly from the form itself. This transparency helps in maintaining compliance and building trust with users.

Sample Messages

Provide clear examples of messages that will be sent out once users have opted-in. These should include details such as appointment confirmations or promotional notifications which reinforce why they signed up initially.

Ensuring Compliance & Avoiding Penalties

It's imperative that every step of this guide is followed meticulously since any errors can lead not only to non-approval but also financial penalties due to failed submissions which still incur fees.

Conclusion

The process of registering for A2P 10DLC can seem daunting at first but with tools like Go High Level and comprehensive guides available online, it becomes manageable. By following these steps carefully, businesses can ensure compliance while enhancing their communication strategies effectively.

Article created from: https://www.youtube.com/watch?v=FvKAVFTm8SQ