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Start for freeThe Growth Journey of a LinkedIn Influencer
Yasmin Alec, a rapidly growing LinkedIn guru, credits his success on the platform to strategic engagement and sharing his journey. With experience predating LinkedIn's evolution into a content-focused platform, Alec saw his peers achieving recognition and realized he could do the same. Despite a slow start with limited engagement, he persisted, eventually recognizing that posting content was just one piece of the puzzle—engaging actively with others was key.
The Strategy of Engaging
Alec's advice is clear: for every minute spent writing a post, spend two engaging with others. His commenting strategy is simple yet profound:
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Network Beyond Your Bubble: Engage with content beyond your immediate network to create a ripple effect, pulling others into your circle.
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Stay Top of Mind: Regular commenting on others' posts keeps you visible in the feeds, fostering recognition even when not posting daily.
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Selective Commenting: Comment on creators who engage back, ensuring your comments don't go unnoticed, and build relationships through consistent interaction.
The Content Creation Process
For Alec, quality trumps quantity. His ideation process involves writing on topics that feel natural and impactful. He aims to create content that he would have found valuable six months prior, ensuring it resonates with others seeking growth. Editing is a crucial step, transforming brain dumps into concise, punchy content.
Carousel Content: Aesthetics Meet Value
Alec's carousels are few but impactful, going viral with their clean design and potent messaging. He favors concise sentences and visual contrasts, utilizing design elements like screenshots and clear do's and don'ts to enhance understanding.
Building Authority Over Chasing Numbers
For Alec, LinkedIn is not just about raw numbers. It's about creating lasting impact and authority—qualities that naturally attract followers and leads. He advises focusing on sharing knowledge and insights authentically rather than obsessing over metrics.
Content Clinics and Power Hours
Alec offers personalized sessions where clients refine their content with his guidance. He helps them identify their core topics, break them down into granular pieces, and ensure each post delivers a focused, valuable message. This approach leads to a library of content ideas that can sustain a consistent LinkedIn presence.
Final Thoughts
Alec's journey on LinkedIn is a testament to the power of engagement and the pursuit of quality in content creation. His approach emphasizes the importance of building a personal brand that's not just about immediate returns but about establishing a lasting presence and impact on the platform.
For those looking to grow on LinkedIn, take note of these strategies and consider how you can apply them to your own content creation and engagement efforts. Remember, success on LinkedIn isn't just about posting—it's about connecting, engaging, and providing value that stands the test of time.
