The Ultimate Guide to Hazbin Hotel and Helluva Boss Merchandise

The Rise of Independent Animation

In recent years, we've witnessed a surge in independent animation projects gaining mainstream popularity. Shows like Murder Drones, The Amazing Digital Circus, and Spooky Month have captivated audiences worldwide. However, one particular series stands out as a catalyst for this indie animation boom - Hazbin Hotel.

Released in 2019 with a 30-minute pilot episode, Hazbin Hotel took the internet by storm. It demonstrated the viability of producing independent cartoons online and left an indelible mark on the animation industry. While not the first indie cartoon, its impact cannot be overstated.

With the recent release of Hazbin Hotel's entire first season, fans are more excited than ever about the show and its merchandise. Let's dive into the fascinating world of official Hazbin Hotel and Helluva Boss (collectively known as the Helluverse) merchandise that has been released over the years.

Shark Robot: The Home of Helluverse Merch

Shark Robot has been the primary provider of Helluverse merchandise since partnering with creator Vivienne Medrano (Vivziepop) in 2016. While they've been the main source for both Hazbin Hotel and Helluva Boss merch, Hazbin Hotel has recently moved to its own merchandise line with A24.

Pins: The Most Abundant Form of Helluverse Merch

Pins are by far the most prolific type of merchandise in the Helluverse. The first pin, a Valentine's Day-themed Angel Dust, was released in January 2019. Since then, over 600 different pins have been produced, featuring various characters and moments from both shows.

These pins are known for their high quality and relatively low cost, making them an accessible entry point for collectors. Many pins are limited edition or set to sell out, which has led to some becoming extremely valuable on the secondary market.

Plushies: From Humble Beginnings to Premium Quality

Plushies have been another popular form of Helluverse merchandise. The first plushies, featuring Angel Dust and Alastor, were released in 2019. Since then, we've seen plushies of Charlie, Fat Nuggets, the main IMP crew, Baxter, Husk, Sir Pentious, Octavia, Stolas, and Robo Fizz.

Early plushies were somewhat infamous for their quality, as Vivziepop's designs didn't always translate well into 3D. However, recent collaborations with NAS FX Studios have led to drastically improved premium plushies, particularly for the Helluva Boss characters.

Streamly: Signed Prints from Voice Actors

Streamly offers signed prints from many of the voice actors involved in Hazbin Hotel and Helluva Boss. Fans can purchase prints signed during live streams, adding a unique and personal touch to their collections. With the release of Hazbin Hotel's first season, new prints featuring updated character designs have been made available.

Action Figures: Bringing Characters to Life

OSP and Spindlehorse have partnered to create action figures for both Helluva Boss and Hazbin Hotel. The first wave of Helluva Boss figures, including Blitzo, Loona, and Stolas, has already been released. A second wave featuring Millie, Moxxie, and Fizzarolli (with a pre-order exclusive Robo Fizz variant) is currently available for pre-order. Hazbin Hotel figures are in production and expected to be available for pre-order soon.

Trading Cards: Collectible Art from the Show

Hazbin Hotel trading cards were released in late 2024, featuring 53 total cards with three secret rares. These cards showcase characters, items, and locations from the first season, each with unique artwork. Some cards, such as the ultra-rares of Alastor, Lucifer, and Vox, are particularly valuable due to their scarcity.

The first edition of these trading cards is now out of print, making them highly sought after by collectors. While it's unclear if reprints or a second series will be produced, the release of a promotional Alastor card suggests that more trading card content may be on the horizon.

Fan Merchandise: Unofficial but High-Quality

While this guide focuses on official merchandise, it's worth noting the significant presence of fan-created merchandise in the Helluverse community. Many talented artists and creators have produced high-quality unofficial merchandise, contributing to the vibrant fan culture surrounding these shows.

Acrylic Standees: Character Displays

Acrylic standees have become another popular form of Helluverse merchandise. These full-body character displays are made of high-quality acrylic and feature most main characters from both shows. While most standees are uniform in height (with a few exceptions like Baby Octavia and Niffty), they make for impressive collections when displayed together.

More recently, diorama standees have been introduced, offering a scaled-down version with multiple layers of acrylic for a more dynamic display.

Seasonal Merchandise: Valentine's, Summer, and More

Shark Robot has established a tradition of releasing themed merchandise for various seasons and holidays. The Valentine's Day collection, which started with the very first Helluverse pin, has become an annual event featuring pin-up style designs of various characters.

Similarly, summer-themed merchandise showcases characters in swimwear or enjoying outdoor activities. Other seasonal collections include spring, Halloween, and Christmas-themed items. These limited-time releases often become highly sought after by collectors.

Playing Cards: Unique Character Art

In 2021, Shark Robot released a set of playing cards featuring Hazbin Hotel characters. What makes these cards particularly interesting is that they include artwork of characters who have little to no other official merchandise, such as Lilith, Lucifer, Rosie, and Helsa von Eldritch.

Due to the unique character art and limited availability, these playing cards have become incredibly valuable on the secondary market. A set of Helluva Boss playing cards was also produced, but these are more readily available and frequently restocked.

Premium Plushies: A Significant Upgrade

Addressing the quality concerns of earlier plush releases, Spindlehorse and Shark Robot partnered with NAS FX Studios to create vastly improved premium plushies of the Helluva Boss cast. These new plushies more accurately capture the characters' designs and have been released in several waves:

1. Loona (solo release)
2. Blitzo and Stolas
3. Millie and Moxxie

Each wave has also included mini plush versions, likely produced by Shark Robot rather than NAS FX Studios. The Blitzo and Stolas wave featured childhood versions of the characters with built-in music boxes and magnetic accessories.

Pre-order Bonuses: Exclusive Extras

Many merchandise releases, particularly plushies, have included pre-order bonuses. These are typically exclusive items added to orders for free during the pre-order period. Examples include:

• A special pin featuring Alastor and Charlie on a red background for those who pre-ordered the demon versions of their plushies
• A similar pin with Blitzo and Stolas for their premium plush pre-orders
• Various pins designed to look like the plushes themselves

These pre-order bonuses add extra value for early purchasers and often become coveted collectibles in their own right.

Portrait Pins: A Haunted Mansion Aesthetic

An early staple of the Shark Robot store was the series of portrait pins. These featured main characters in a style reminiscent of the Haunted Mansion attraction, with a minimalist green color scheme. Due to their age and limited availability, many of these pins now command high prices on the secondary market.

Chibi Designs: A Versatile Merchandise Staple

Artist Crystal Valdez created a series of chibi designs for Helluverse characters that have been used across various merchandise types. From pins and mugs to miniature standees with unique purple outlines, these cute interpretations of the characters have become a beloved part of the official merchandise lineup.

The Future of Hazbin Hotel Merchandise: Hot Topic

According to Vivziepop's Instagram, discussions are underway to bring Hazbin Hotel merchandise to Hot Topic stores. While specific plans haven't been announced, it's likely that we'll see t-shirts and other paraphernalia available through this popular retailer in the near future. The presence of The Amazing Digital Circus merchandise at Hot Topic suggests that Hazbin Hotel products are not far behind.

Rare and Sought-After Items

Several merchandise releases have become particularly rare and valuable:

Day of the Dead Pins

Released in 2019, these three pins featuring Angel Dust, Alastor, and Vaggie in Day of the Dead-inspired designs are among the most sought-after items in the Helluverse collection.

Convention Exclusives

Various convention-exclusive items have been released over the years, including art books and prints sold by Vivziepop herself. The Level Up Expo in Las Vegas has also featured exclusive prints and pins with casino and Las Vegas themes.

Early Vivziepop Merchandise

Some of the earliest merchandise, such as prints and shirts featuring Vivziepop's original character JJ, are now extremely rare and valuable.

Merchandise Quirks and Oddities

The world of Helluverse merchandise has seen its share of interesting quirks and production oddities:

The Missing Nose Incident

Early merchandise sometimes depicted Alastor without his nose, most notably on his original plush. This was corrected in later releases, but interestingly, Charlie's plush lost her nose in a subsequent production run.

The Upside-Down Deerie Pin

A pin featuring the character Deerie had a design flaw that caused it to always fall upside-down when pinned to clothing. After complaints, this pin was pulled from the store, making it rarer than other releases.

Sir Pentious Keychain Mishap

A keychain featuring Sir Pentious was briefly available with his updated A24 design (including goggles) before being quickly pulled from the store.

Blitzo's Miscolored Arm

A pin featuring Blitzo inexplicably had part of his arm colored red instead of the correct blue. Unlike other errors, this was never corrected.

Exclusive and Promotional Items

Some of the rarest Helluverse merchandise items are those created for specific events or as rewards for those involved in the production:

Crew Shirts and Hoodies

During Hazbin Hotel's development, crew members received exclusive shirts and hoodies featuring unique artwork not available to the public.

Life-Size Standees

Life-size cardboard standees of Charlie, Alastor, and Angel Dust were created for the wrap party celebrating the completion of Hazbin Hotel's first season. These standees, along with a new Angel Dust design, also appeared at the world premiere event.

World Premiere Exclusives

The Hazbin Hotel world premiere event featured exclusive items such as themed drinks and a special menu, which have become coveted collectibles for fans.

The Fan Merchandise Controversy

In early 2025, there was a significant crackdown on fan-made Hazbin Hotel merchandise, particularly on crowdfunding sites. This occurred shortly after the official A24 Hazbin Hotel merchandise store released a set of mugs, leading to speculation that the move was related to protecting official merchandise sales.

The situation has caused considerable controversy within the fan community, with many creators having their stores or projects shut down without warning. While Spindlehorse has stated that the focus was primarily on crowdfunding sites, some Etsy stores have also been affected. The full resolution of this issue remains to be seen, and fans are eagerly awaiting more official information on the future of fan-created merchandise.

Conclusion

The world of Hazbin Hotel and Helluva Boss merchandise is vast and ever-expanding. From humble beginnings with a few pins and plushies to a diverse range of collectibles spanning multiple product categories, the Helluverse has established itself as a merchandising powerhouse in the world of independent animation.

As the shows continue to grow in popularity, we can expect to see even more exciting and innovative merchandise in the future. Whether you're a casual fan or a dedicated collector, there's something for everyone in the colorful and chaotic world of Helluverse merchandise.

Remember to keep an eye out for limited edition releases, pre-order bonuses, and convention exclusives to build your ultimate Hazbin Hotel and Helluva Boss collection. Happy collecting!

Article created from: https://www.youtube.com/watch?v=8J7TpTxoVl0