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Start for freeFrom Custom Code to No-Code: A Success Story
Two years ago, a significant shift occurred at BetterLegal, a company dedicated to simplifying the business formation process. They transitioned from five years of relying on custom code to adopting a no-code platform, specifically Bubble. This move, deemed irreversible by the founder, Chad Sakik, catapulted the company into a new era of growth and innovation. BetterLegal, known for helping new businesses file their formation documents, obtain their EIN, and more, managed to replicate years of custom coding in just a year and spent the following year developing new features that propelled them to hit $1 million in recurring annual revenue (ARR).
The Problem BetterLegal Solves
Starting a business comes with its complexities, especially when navigating the maze of legal requirements. BetterLegal aims to simplify this process by offering a straightforward package that includes state filing, EIN, and legal documents needed to open a bank account. This approach eliminates the need for upsells and presents a clear, one-price solution to the customers.
The Journey to BetterLegal
The idea for BetterLegal originated from a conversation with an attorney friend struggling to attract business for LLC formations. By automating the manual data entry process into legal documents, they drastically reduced the time and cost involved, laying the foundation for BetterLegal. Initially selling this streamlined service through a law firm, the positive response and profitability from Google ads investments confirmed the business's potential.
The Transition to No-Code
BetterLegal's journey from no-code to code and back to no-code reflects the evolving nature of software development. Initially cobbling together solutions through platforms like Typeform, Zapier, and Asana, the company eventually built a custom code solution to offer a comprehensive client portal. However, this custom code approach led to inefficiencies, particularly with front-end development. The move to Bubble, a no-code platform, allowed BetterLegal to replicate years of custom development swiftly, enhance maintainability, and deploy new features faster, significantly benefiting the business.
Revenue Growth and Future Prospects
BetterLegal has experienced substantial revenue growth, with ARR reaching $1 million in December 2023. The shift towards a SaaS model and the introduction of new AI-enabled features, such as an AI contract analysis tool, are set to further accelerate growth.
The Benefits of No-Code for Business
The decision to adopt no-code technology is not just about ease of use; it's about business agility. No-code platforms like Bubble offer a visual interface for designing workflows, significantly reducing development time and allowing businesses to focus on innovation rather than maintenance.
Chad Sakik's journey with BetterLegal underscores the transformative potential of no-code platforms for businesses. By simplifying complex processes and enabling rapid feature deployment, no-code technology presents a viable and efficient alternative to traditional coding.
For entrepreneurs considering no-code for their projects, Chad's advice emphasizes starting simple and scaling as needed. Worrying about scalability too early can divert attention from more immediate goals, like acquiring the first few paying customers.
Final Thoughts
BetterLegal's success story is a potent reminder of the power of no-code platforms in transforming business operations and accelerating growth. As more companies explore this approach, the landscape of software development and business innovation is set to evolve significantly.
Watch the full interview to dive deeper into BetterLegal's journey and gather insights on making the switch to no-code: Watch the interview.
