Scaling Success: Insights from an EOS Implementer

Introduction

In this episode of Successful Scales, host Yanni Cosminsky sits down with Leslie Camacho, an experienced EOS (Entrepreneurial Operating System) implementer with over 25 years of experience in agency operations. Leslie shares his journey from agency work to becoming an EOS implementer and offers valuable insights for business owners looking to scale their companies effectively.

Leslie's Journey to EOS Implementation

Leslie's path to becoming an EOS implementer was not a straight line. He started his entrepreneurial journey early, running his first "business" on the playground in third grade. Later, he owned a development shop in the late 1990s before spending 15-20 years working for content management systems companies in various leadership roles.

After being let go from his position at Craft CMS, Leslie spent time as a fractional operations officer and integrator. It was during this period that a friend suggested he consider becoming an EOS implementer. Leslie took the advice seriously, even pursuing an MBA to validate his critical thinking skills.

Three years ago, Leslie made the leap to become a certified EOS implementer. Since then, he has worked with 30 agencies, helping five graduate from the program and two successfully sell their businesses.

Understanding EOS

EOS, or the Entrepreneurial Operating System, is based on the book "Traction" by Gino Wickman. It promises three key elements for businesses:

1. Vision: Ensuring everyone in the company knows where they're going and how to get there.
2. Traction: Providing discipline, accountability, and transparency without micromanagement.
3. Health: Focusing on team health to build resilience and long-term success.

Leslie's role as an implementer is to guide businesses through the six components of EOS over 18-24 months, aiming to get them 80% or stronger in each area. The goal is to empower businesses to become self-sufficient in running EOS without ongoing support.

Key Insights for Business Growth

Focus on Your Common Wisdom

One of the most valuable pieces of advice Leslie received was from coach Penelope Trunk, who encouraged him to focus on his "common wisdom." This refers to the knowledge and skills that come naturally to you but are valuable to others. By identifying and leveraging your common wisdom, you can create a sustainable and fulfilling career path.

Make Strategic Bets

In today's rapidly changing business landscape, it's crucial to understand the business you're actually in and make strategic bets on your future direction. Leslie advises:

• Choose a clear direction for your business, even if you're not 100% certain it's the best path.
• Start testing your chosen direction to gather data and make informed decisions.
• Focus on making 1-3 strategic bets per year, rather than trying to pursue multiple directions simultaneously.

Use Measurables to Track Progress

Implement a system of measurables that align with your business goals. These should include:

• 10-year target
• 3-year picture
• 1-year plan
• Quarterly goals

Ensure that these measurables tell a narrative about your growth trajectory and help you test the profitability of different service offerings.

Maintain a Healthy Company Culture

Foster open, honest, and transparent communication within your organization. However, be mindful of oversharing information that might distract employees from their core responsibilities.

The Importance of Core Values

Leslie emphasizes the critical role of living your core values, both personally and professionally. His own core value, "love first, solve second," serves as a foundational posture for approaching challenges in business and life.

Having a clear understanding of your personal "why" and spending time reflecting on your deeper motivations can help you navigate difficult situations and maintain integrity in your business practices.

Transparency and Oversharing

While transparency is generally positive, Leslie cautions against oversharing information that might distract employees from their core responsibilities. He recommends:

• Sharing company-wide metrics and updates on a quarterly basis
• Being mindful of the cadence and content of information shared with different teams
• Ensuring that employees focus on the metrics and responsibilities relevant to their roles

Advice for Agency Owners and Small Business Leaders

1. Identify and focus on your niche: Become the best at one to three core services rather than trying to be a full-service agency.
2. Implement measurable metrics: Use tools like the Vision Traction Organizer (VTO) to track progress and align your team.
3. Create transparency without overwhelming: Share key information on a quarterly basis, but be mindful of oversharing that could distract from core responsibilities.
4. Live your core values: Identify and embody your personal and professional core values to guide decision-making and maintain integrity.
5. Seek support when needed: Consider working with an EOS implementer or business coach to help streamline your operations and achieve your goals.

Conclusion

Scaling a successful business requires a combination of strategic thinking, clear communication, and a strong foundation of core values. By implementing the insights shared by Leslie Camacho, agency owners and small business leaders can create a more focused, efficient, and resilient organization.

Remember that the journey to success is ongoing, and it's essential to continually reassess your direction, make strategic bets, and maintain a healthy company culture. By doing so, you'll be better equipped to navigate the challenges of growth and achieve long-term success in your industry.

For those interested in learning more about EOS implementation or seeking guidance for their business, Leslie Camacho can be reached through his website at lessly.com or via LinkedIn.

Article created from: https://www.youtube.com/watch?v=VuJt739jo4c