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Start for freeIn a recent announcement, a significant shift in content distribution was shared with the community, sparking a wide array of responses. The decision to move from YouTube to a new streaming platform marks a pivotal moment for both the creators and their audience. This article delves into the reasons behind the move, the initial missteps in communication, and the corrective measures being taken to ensure the community remains a central part of the journey ahead.
Addressing the Community Feedback
The transition announcement was met with a wave of feedback, much of it highlighting valid concerns and questions. The creators openly acknowledge that their initial approach in communicating this significant change was flawed, lacking in sensitivity and clarity. They express a sincere apology for not properly conveying their appreciation for the community’s support over the years, and for underestimating the impact of the subscription cost on their audience. This misstep has prompted immediate action to rectify the oversight.
The Importance of the Community
It’s clear that the community has been instrumental in the success of the creators' endeavors, from the early days of leaving BuzzFeed to start Watcher at the outset of the 2020 pandemic. The support through viewership, attending live shows, purchasing merchandise, Patreon memberships, and words of encouragement has been invaluable. In recognition of this, the creators stress their gratitude and apologize for any sentiments that suggested otherwise in their initial announcement.
Making Content Accessible Again
In response to the concerns raised, several changes are being implemented to ensure content remains accessible to all, regardless of financial situation. The creators have introduced a model where shows will be available ad-free on the new Watcher platform for those who subscribe, with the content then being made available for free on YouTube a month later. This model aims to strike a balance between sustaining the content creation financially while not alienating any part of the community.
Why the Move Was Necessary
The decision to launch a new platform was not made lightly. It stemmed from a desire to maintain creative freedom, ownership over content, and to continue delivering quality shows without compromising to meet advertising requirements or facing the potential of laying off the team that brings Watcher to life. The creators felt that the changing landscape of YouTube and its implications for advertisers put them at a crossroads, leading to the launch of their own platform as a means to sustain and grow their content under their terms.
Commitment to the Patreon Community
The Patreon community, having played a crucial role in supporting the creators from the start, has not been forgotten in this transition. Current Patreon members are being offered a free subscription code to the new platform, and those who had already purchased a subscription are eligible for a full refund. This gesture aims to acknowledge and reward their unwavering support throughout this journey.
Looking Ahead
As the creators navigate through this transition, they ask for patience and understanding from their community. They acknowledge the mistakes made and remain committed to making this next chapter as inclusive and exciting as possible. With plans to expand their content offering through new shows and voices, all ad-free, the future looks promising. They also express an ongoing gratitude to the community that has supported them thus far and hope many will join them as they embark on this new chapter.
The creators' journey from YouTube to launching their own platform underscores the complexities of evolving in the digital content space while trying to remain true to one’s vision and community. It's a reminder of the balance between growth and accessibility, and the importance of clear, empathetic communication with those who have supported you from the start.
For more insights into this transition and to stay updated on future developments, visit the original announcement video here.
