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Start for freeThe Early Days: A Foundation in Gaming and Customer Satisfaction
The journey began in 1991 at Electronic Arts, creating bang-bang Shoot 'Em Up games. Early interactions with customers through letters laid the foundation for a customer-centric approach. However, competing with product managers' photos on desks proved less effective than hoped. This phase underscored the importance of listening to and satisfying customers, a principle that would guide future endeavors.
Transition to Educational Software
The shift to educational software marked a significant pivot, with the creation of Elmo's Preschool as the first hit product. This venture into education, including the iconic Oregon Trails, led to the establishment and eventual sale of Creative Wonders to Mattel. Unfortunately, this transition was not without its challenges, as Mattel's acquisition turned into a
