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Start for freeThe Power of Collaboration in Social Media Marketing
Austin Armstrong, a social media expert with billions of views across platforms, emphasizes the importance of collaboration as a key marketing strategy. He suggests:
- Utilizing Instagram's collaboration features, which allow up to 5 collaborators on reels and posts
- Leveraging Facebook's collaboration options for profiles
- Connecting with similar creators in your niche to grow together
- Supporting and sharing each other's content to lift each other up
Armstrong believes that creators are better together, rather than competing against each other. This collaborative approach has been instrumental in his success across various social media platforms.
Austin Armstrong's Journey to Billions of Views
Armstrong's success in social media marketing is the result of consistency over time. His journey includes:
- Starting on social media at age 14 with MySpace
- Building a following of hundreds of thousands on MySpace as a teenager
- Monetizing his audience through various means, including promoting local bands and t-shirt companies
- Creating an early SaaS platform with a friend to help others grow their MySpace following
His professional journey began about 11 years ago when he moved to California and started working at a video marketing agency specializing in behavioral health. This experience taught him valuable skills in interviewing experts and creating repeatable video content formats.
The Birth of Socialy Pro and Personal Brand Growth
About six and a half years ago, Armstrong founded Socialy Pro, an organic-focused digital marketing agency. This venture led him to grow his personal brand online, as he wanted to practice what he preached. Key points include:
- Using his personal brand growth as a differentiator for his agency
- Gaining early traction on TikTok in 2019
- Quickly adapting to short-form content across multiple platforms
- Pivoting to AI-related content before it became mainstream
The Importance of Consistency in Content Creation
Armstrong attributes much of his success to consistency in content creation. He emphasizes:
- Posting thousands of videos and text posts
- Testing different formats and strategies continuously
- Taking more "swings" at content creation than most people
He believes that consistency and volume are key factors in achieving success on social media platforms.
Key Elements of Viral Content
To create viral content, Armstrong recommends focusing on:
- Hooking viewers immediately (within 3 seconds)
- Building intrigue in the next 6-7 seconds
- Maintaining high audience retention
- Encouraging engagement
By stacking attention, retention, and engagement, creators can increase the odds of their videos going viral.
Content Strategy: Top of Funnel vs. Conversion-Oriented
Armstrong discusses the importance of balancing different types of content:
- Top of funnel: Broad, awareness-focused content (60-70% of his content)
- Middle of funnel: Consideration content
- Bottom of funnel: Conversion-oriented content
He emphasizes the value of top-of-funnel content in reaching a wider audience and potentially connecting with ideal customers through shared content.
Platform-Specific Strategies
Armstrong has found significant success on Facebook, with 83 million views and 100,000 new followers in a single month. His Facebook strategies include:
- Posting text threads with clickbait headlines and problem statements
- Utilizing Facebook Reels
- Sharing motivational and business-oriented posts
- Implementing psychological hacks to increase engagement
For Instagram, Armstrong recommends:
- Collaborating on Reels with other creators
- Using the new "Trial Reels" feature to reach new audiences
- Sharing Reels to Stories to increase view counts
- Posting carousels for additional engagement
YouTube and TikTok
On these platforms, Armstrong focuses on:
- Creating short-form content consistently
- Utilizing community posts on YouTube for additional engagement
- Adding related video links to Shorts to drive viewership to long-form content
- Keeping TikTok videos under 60 seconds
AI Tools for Content Creation
Armstrong discusses various AI tools that can help with content creation and marketing:
- Magi: An LLM aggregator for text generation
- Midjourney and Leonardo AI: For image generation
- ChatGPT Pro: For various AI-powered tasks
- Use Motion: A smart calendar and project management tool
- Superhuman: An AI-powered email tool
- Syllabi: Armstrong's own AI tool for automating video marketing workflows
The AI Marketing World Conference
Armstrong is partnering with Scott Simpson to transform the Video Marketing World conference into AI Marketing World. The conference aims to be:
- The best AI marketing conference in the country (and eventually the world)
- An interactive experience with AI tech demos
- A combination of trade show and tech conference
- A gathering of the best AI marketing and information experts
The event is scheduled for October 9-11 in Dallas, Texas.
Psychological Triggers for Viral Content
Armstrong reveals some controversial but effective psychological triggers for increasing engagement:
- Planting "easter eggs" in content to encourage comments and discussion
- Including unusual or interesting elements in video backgrounds
- Making black-and-white statements to provoke reactions
- Leveraging contrarians and trolls to boost engagement and reach
He emphasizes that these tactics can be powerful but may not align with every brand's strategy.
Final Advice
Armstrong's parting wisdom focuses on consistency:
- Stay consistent in content creation
- Test different platforms and content formats
- Be open to pivoting and adapting to new trends
By following these principles and implementing the strategies discussed, content creators and marketers can work towards achieving viral success and building a strong presence across social media platforms.
Article created from: https://www.youtube.com/watch?v=RKxygToiHFo
