Mastering Organic Growth on YouTube

Building an Organic Following on YouTube

Growing an organic following on platforms like YouTube can seem daunting, but with the right strategies and insights, it's entirely achievable. This guide will walk you through the journey of an entrepreneur who successfully built a million-plus organic following in just six months, providing valuable lessons that can be applied by anyone looking to enhance their digital presence.

Why Start a YouTube Channel?

The decision to start a YouTube channel often stems from the desire to share knowledge, connect with like-minded individuals, or even monetize content. For our entrepreneur, the motivation was clear; he wanted to attract internet business owners and help businesses grow beyond their current size. His approach was not just about personal gain but also about creating a platform to share best practices for building world-class companies.

The Strategy Behind the Success

The strategy was divided into three key sections:

1. Purpose and Motivation: Understanding why you are starting your channel is crucial. It helps in aligning your content with your goals and attracting the right audience.
2. Content Creation and Execution: What you create and how you present it plays a significant role in building your following. Our entrepreneur started by documenting his journey, sharing both successes and failures openly which added authenticity to his content.
3. Observations and Adjustments: Continuously analyzing what works and what doesn’t is vital for sustained growth. Observations from interactions, content performance, and audience growth were used to tweak strategies moving forward.

Key Lessons Learned

Consistency Is Key: Initially, he committed to producing three videos per week. This consistency helped in building a loyal audience base quickly.

Quality Over Quantity: While consistency matters, the quality of content is paramount. One of his major realizations was that engaging content that provides real value beats high production value with little substance.

Engage With Your Audience: Engagement goes beyond just posting videos. Responding to comments, asking for feedback, and creating community posts makes viewers feel valued and more likely to stick around.

Leverage Every Piece of Content: By repurposing content across different platforms (like podcasts or social media), you can maximize your reach without additional effort on new content creation.

Expanding Reach Through Strategic Content Increase

After consulting with industry experts like Grant Cardone, our entrepreneur decided to dramatically increase his content output—from three pieces per week to over 80 pieces across various platforms including Twitter, Instagram, TikTok, and more. This not only boosted his visibility but also enhanced engagement significantly.

Business Impact of YouTube Growth

The increase in followers wasn't just a vanity metric; it translated directly to business success:

• Web traffic increased from nearly non-existent levels to 100K unique clicks per month organically.
• The subscriber base grew exponentially across all platforms leading to increased brand recognition.
• Most importantly, this visibility led to higher business inquiries which eventually contributed significantly towards revenue growth—from $7 million monthly revenue before starting the channel up to $13 million within six months post-launch.

Conclusion & Future Steps

The journey of growing an organic following on YouTube is continuous learning curve filled with challenges but also great rewards if approached correctly.

Article created from: https://youtu.be/mUpty7tscJo?si=mFW0OI2QgM0uf2pc