Mastering A2P 10DLC Registration for Business Text Messaging

Understanding A2P 10DLC Registration

A2P 10DLC stands for Application-to-Person 10-Digit Long Code, which is a system that allows businesses to send text messages to customers using a standard 10-digit phone number. This system was introduced in mid-2023 to reduce spam by enforcing a registration process for any business wanting to send automated texts.

Why Register for A2P 10DLC?

If you plan to use platforms like High Level to send texts, registration is mandatory. Without it, your ability to communicate via text will be blocked. The primary goal of this regulation is to ensure that only verified businesses can send mass texts, thereby protecting consumers from unsolicited messages.

Step-by-Step Guide to Getting Approved

Initial Setup in High Level

To start the A2P 10DLC registration within High Level:

1. Navigate to 'Settings' and select 'Phone Numbers'.
2. Access the 'Trust Center' shown at the top of the page. If it's not visible, switch your phone system settings from Twilio to Lead Connector (LC) Phone System.
3. Ensure your business profile is completely filled out with accurate information including business type, industry, and EIN number.
4. Select your region of operation, ideally where most of your customers reside (e.g., USA and Canada).

Choosing the Right Registration Type

When registering, you'll choose between 'Low Volume Standard' and 'High Volume Standard'. For most small businesses or startups, 'Low Volume' suffices as it allows up to 6,000 text segments per day at lower fees.

Completing the Registration Process

1. Confirm that you have a tax ID and that all business details are correctly populated from your settings.
2. Decide on the volume type based on your texting needs and acknowledge any associated fees.
3. Specify your campaign use case; 'Low Volume Mixed' is versatile allowing for various types of messages under one umbrella.
4. Prepare detailed descriptions for your use case and sample messages that comply with regulations including opt-out instructions and business identification in each message.
5. Submit all information and wait for approval which typically takes a few days but can vary depending on several factors.

Common Pitfalls and How to Avoid Them

• Inconsistent Information: Ensure all details match across different sections of the application.
• Incorrect Use Case Selection: Choose 'Low Volume Mixed' unless you are sure about the specific nature of your texts.
• Lack of Compliance in Messages: Include clear unsubscribe options, company identification, and compliance statements like standard message rates in every sample message submitted.
• Linking Terms & Conditions: Always link directly to terms of service or privacy policy pages where users can learn more about data handling practices. The final step involves linking these terms directly within opt-in forms ensuring transparency and compliance with legal standards. The process might seem daunting at first but following these detailed steps will help streamline your application ensuring you meet all regulatory requirements effectively.

Article created from: https://www.youtube.com/watch?v=ynt2cxB6SGs