Land Your First Copywriting Client in 20 Days: A Killer Outreach Strategy

In today's competitive landscape, breaking into the copywriting industry can appear daunting, especially for those just starting out. However, a new, innovative outreach method is changing the game for beginners, making it possible to secure your first copywriting client in just 20 days. This method, known as High-Value Outreach, has not only worked wonders for me but also for my students, including Jason, who landed a $1,000 per month client on his second outreach attempt with no prior copywriting experience. Here's how you can replicate this success using the ATV (Attention, Trust, Value) framework and land your dream copywriting gig in no time.

The Power of High-Value Outreach

The High-Value Outreach method is a departure from traditional client acquisition strategies. It's not about bombarding potential clients with generic DMs or emails. This method is about delivering real value upfront, making it impossible for potential clients to ignore you. Three months ago, I created this strategy and it allowed me to reach a $10K/month income in just 46 days. The secret? Focusing on quality over quantity and addressing the fundamental needs of potential clients: Attention, Trust, and the ability to generate money for them.

The ATV Framework Explained

Attention: The first step is getting noticed. Without capturing a potential client's attention, your message will never reach them. This is where creativity and targeting come into play.

Trust: Potential clients are asking themselves whether they can trust you with their time and money. It's crucial to communicate that you respect their time and can deliver results efficiently.

Value: The most important question clients have is whether you can make them money. Demonstrating your ability to enhance their revenue is key to winning them over.

Jason's Journey: From Beginner to $1K/Month

Jason's success story begins with identifying dream clients in the wealth niche by searching relevant keywords on platforms like YouTube and Instagram. He chose potential clients who had a product to sell and a decent audience, ensuring there was an opportunity for him to make a significant impact through his copywriting skills.

The crucial step was offering tangible value upfront. Jason rewrote a sales page for his potential client and sent it over with a simple, non-needy message. This not only got the client's attention but also built instant trust and showcased his ability to deliver value.

His approach was so impressive that the client immediately recognized his talent, leading to a conversation about further engagement and eventually securing a $1,000/month deal.

Implementing the Strategy

1. Find Dream Clients: Use targeted searches in your chosen niche to identify potential clients who could benefit from your services.

2. Get Their Attention: Craft a personalized, attention-grabbing message that speaks directly to the potential client's needs.

3. Demonstrate Value: Show, don’t tell. Provide examples of how you can improve their business, like rewriting a sales page or offering insights into their marketing strategy.

4. Build Trust: Be professional, deliver on your promises, and make it clear that you are there to make their life easier and their business more profitable.

5. Close the Deal: Once you have their attention and have demonstrated your value and reliability, it’s time to discuss how you can work together. Sell like a doctor - diagnose their problems and offer your services as the solution.

Conclusion

Landing your first copywriting client may seem like a daunting task, but with the right strategy, it's entirely achievable. The High-Value Outreach method is proof that by focusing on providing genuine value and building trust, you can quickly go from a complete beginner to a successful copywriter. Remember, success in this field is not just about writing; it's about understanding the needs of your clients and proving you can meet them. Take action, implement the ATV framework, and you could be the next success story.

For more insights and detailed guidance, watch the full video here.