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Learn how to create a compelling founder story that builds trust and loyalty with your audience. Discover the power of authenticity in marketing and connecting with customers.
Discover expert strategies for creating memorable company names. Learn the art of crafting distinctive brand identities that resonate with consumers and stand out in the market.
Adam Goldberg shares how he transformed a struggling candle company into a thriving business by leveraging an iconic Canadian maple syrup image.
Maserati faces potential sale after disastrous 2024 performance. Stellantis cancels $1.6 billion investment as the luxury brand loses $25,000 per car sold.
Jaguar unveils plans for an ultra-luxury electric vehicle with 478 miles of range, set to rival Bentley. The new EV marks Jaguar's ambitious rebranding strategy.
Nike faces challenges after strategic missteps. New CEO Elliott Hill aims to revitalize the brand through innovation and sports marketing.
Explore Nike's ambitious turnaround strategy under new leadership. This analysis examines the company's plans to revitalize its brand and regain market dominance.
Orin, known as the internet's creative director, shares his journey in content creation and building a lifestyle brand. He discusses strategies for leveraging social media, product development, and brand building.
Protege, a data-driven marketing insights platform, is transforming the shopper marketing landscape. By rewarding users for their purchases, Protege helps brands overcome challenges and reach new audiences.