The Apple Framework: Revolutionizing Customer Journey in 2025

The Power of Customer Journey in 2025

In today's business landscape, many entrepreneurs focus on the wrong aspects of growth. While 93% of businesses concentrate on funnel optimization, they often overlook the true driver of sustainable growth: the customer journey. As we navigate through 2025, building trust at scale has become the new competitive advantage.

The Mind of George Show is dedicated to entrepreneurs who understand that scaling a business goes beyond mere strategies and tactics. It's about breaking free from outdated business models and sleazy practices, and instead growing with ease and impact by genuinely caring about customers.

Introducing the Apple Framework

The Apple framework is a revolutionary approach to customer journey that has been successfully implemented in startups and billion-dollar brands alike. This powerful tool creates deeper connections and sustainable growth by focusing on building trust at every touchpoint.

The Five Steps of the Apple Framework

1. A - Acknowledge: Make customers feel seen and understood
2. P - Prepare: Set clear expectations for the next steps
3. P - Project: Paint a picture of what's possible after taking action
4. L - Let them know: Handle objections before they arise
5. E - Excite: Create momentum for the next step

Why Customer Journey Matters

A customer journey is not just a funnel or a transaction machine. It's not about collecting emails or credit card information. Instead, it's a relationship-building process that moves customers towards their desired outcome while maintaining their autonomy.

Customer journey breaks down into three core areas of business:

1. Marketing: Attracting and educating potential customers
2. Sales: Helping customers commit to transformation
3. Delivery: Ensuring customers experience results and stay engaged

Applying the Apple Framework

The beauty of the Apple framework lies in its versatility. It can be applied to various aspects of your business, including:

• Direct messages on social media platforms
• Email communications
• Sales calls
• Team meetings
• Customer onboarding processes

Example 1: Responding to a DM Request

Let's say someone messages you on Instagram asking for your customer journey training. Here's how you could apply the Apple framework:

1. Acknowledge: "Hey Susan, thank you so much for reaching out about the customer journey training. I appreciate your interest in learning more."

2. Prepare: "I have a link I'll send you shortly that goes to a Google document with a 15-minute video and worksheet. No email required - all the training is right there."

3. Project: "I'm excited for you because after watching the 15-minute video, you'll understand the three biggest mistakes people make in their customer journey and how to fix them in your business."

4. Let them know: "If you have any questions while going through the training, feel free to message me on Instagram. I'll get back to you within 48 hours. My only request is that you complete the whole video before asking questions."

5. Excite: "Here's the link to the training. I can't wait to hear your thoughts and how you apply it to your business!"

Example 2: Onboarding a New Coaching Client

When bringing on a new client for a 12-month coaching program, you can use the Apple framework to create a smooth onboarding process:

1. Acknowledge: Send a personal video message expressing gratitude and welcoming them to the program.

2. Prepare: Follow up with an email outlining the next steps, such as setting up their dashboard and scheduling calls.

3. Project: Explain the bi-weekly meeting schedule and express excitement about diving into their business.

4. Let them know: Provide contact information and communication guidelines, including response times and urgent contact procedures.

5. Excite: Confirm their onboarding is complete and express enthusiasm for the upcoming kickoff call.

Benefits of the Apple Framework

1. Builds Trust and Safety: By addressing potential concerns upfront, customers feel more secure in their decision-making process.

2. Eliminates Resistance: Handling objections before they arise keeps people engaged and moving forward.

3. Improves Communication: The framework ensures clear, comprehensive communication at every stage of the customer journey.

4. Increases Customer Satisfaction: By guiding customers effectively, you improve their overall experience with your brand.

5. Boosts Retention and Referrals: Satisfied customers are more likely to stay with your business and recommend you to others.

Implementing the Apple Framework in Your Business

To start using the Apple framework effectively:

1. Review Your Current Communications: Look at your recent emails, direct messages, and sales calls. Did you incorporate all five steps of the Apple framework?

2. Identify Gaps: Determine which elements of the framework are missing from your current approach.

3. Create Templates: Develop templates for common interactions that incorporate all five steps of the framework.

4. Practice Regularly: Use the framework in various situations to become more comfortable and natural with it.

5. Monitor Results: Pay attention to how your customers respond when you use the framework and adjust as needed.

6. Train Your Team: Ensure all customer-facing team members understand and can implement the Apple framework.

Scaling Relationships for Business Growth

In 2025, the key to scaling isn't just about better tactics - it's about building better relationships. The Apple framework allows you to do this at scale by:

1. Personalizing Interactions: Even in automated communications, the framework helps maintain a personal touch.

2. Creating Consistency: By using the framework across all touchpoints, you create a cohesive customer experience.

3. Anticipating Needs: The "Let them know" step helps you address customer concerns proactively.

4. Building Emotional Connections: The framework taps into the emotional aspects of decision-making, fostering stronger customer relationships.

5. Facilitating Clear Communication: By following the framework, you ensure that all important information is conveyed effectively.

Conclusion: The Future of Customer Journey

As we move further into 2025, the importance of effective customer journey management cannot be overstated. The Apple framework provides a powerful tool for entrepreneurs and businesses of all sizes to create meaningful connections with their customers.

By focusing on acknowledging, preparing, projecting, letting them know, and exciting your customers at every stage of their journey, you can build a business that not only attracts new customers but retains and delights them for the long term.

Remember, mastering customer journey is about mastering relationships at scale. In a world where trust is the new currency, the Apple framework gives you the means to build that trust consistently and effectively.

So take this framework, apply it to your business, and watch as your customer relationships - and your business - flourish in ways you never thought possible. The future of business growth is here, and it's all about feeding your customers with apples.

Article created from: https://www.youtube.com/watch?v=17maJd3g3yo