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Start for freeAlex Hormozi, a successful entrepreneur and investor, recently shared his blueprint for becoming a millionaire on the Iced Coffee Hour podcast. His insights provide valuable lessons for aspiring entrepreneurs looking to build successful businesses.
The Power of Focus and Action
Hormozi emphasizes that one of the biggest obstacles holding people back from success is a lack of focus and action. He states:
"A huge amount of the delay that happens when people are starting out is the amount of time it takes for them to realize there is no easy way."
He argues that many people spend too much time searching for shortcuts or easier paths, when in reality, the hard way is often the only way forward. Hormozi encourages entrepreneurs to embrace the challenges and put in the necessary work to achieve their goals.
The Nature of Entrepreneurial Suffering
According to Hormozi, suffering is a constant in the entrepreneurial journey, but its nature changes as you progress:
"Suffering is constant, it's just that the nature of the suffering changes. It stops being about how hard you can push sometimes it's about how long you can wait, sometimes it's about how focused you can stay."
This perspective highlights the importance of resilience and adaptability in the face of various challenges that entrepreneurs encounter throughout their journey.
Unlimited Lottery Tickets
Hormozi presents an interesting analogy for entrepreneurship:
"One of the really interesting things about entrepreneurship is that you get these unlimited lottery tickets. You just pay time to get them, and so a lot of people just will choose not to cash their tickets in at all."
He emphasizes that persistence is key, as you only need one big win to change your life forever. This mindset encourages entrepreneurs to keep trying and not give up, even in the face of initial failures or setbacks.
Recognizing Opportunities
Hormozi points out that there are always opportunities for those who are willing to look for them:
"There's a huge supply demand discrepancy right now. I know a lot of people who have really never done much and then just like within 60-90 days are doing a million a month."
He suggests that entrepreneurs should be alert to these opportunities and be ready to capitalize on them when they arise.
The Ease of Success vs. The Ease of Distraction
When asked why so many people feel like it's not easy to be successful despite the abundance of opportunities, Hormozi offers an insightful perspective:
"I think it's just never been easier to be distracted. It's like the bar has never been lower, but the bar is even lower to not do it."
He points out that modern comforts and distractions make it easy for people to avoid taking risks or putting in the necessary effort to succeed. However, he sees this as an opportunity:
"Which I see as the most exciting part because you could just take a huge shot and the worst case scenario is like you're not going to starve and you're going to have shelter."
The Role of Luck in Success
Hormozi acknowledges that luck can play a role in success, particularly for first-time entrepreneurs. However, he emphasizes that for repeat and serial entrepreneurs, luck becomes less of a factor. He explains:
"I think there are elements of luck, but it's like luck becomes gas more than the thing that built the car. It's like they were going to be successful, they just got way more successful because they had kind of multiple things align."
He provides examples of lucky timing, such as being on Amazon in 2013-2015 or running Facebook ads in 2011 when competition was low. However, he also notes that recognizing these opportunities is a skill in itself.
Current Opportunities
When asked about current opportunities that people might be overlooking, Hormozi identifies three major waves:
- The Internet (Web 1.0)
- Social Media (Web 2.0)
- Artificial Intelligence (AI)
He also mentions more specific opportunities like TikTok Shop, which he compares to the early days of Amazon:
"I know a lot of people who have really never done much and then just like within 60-90 days are doing a million a month. And it's just because there's a huge supply-demand discrepancy between the amount of influencers that are there that want to make money and the amount of products to sell."
Skills Needed to Capitalize on Opportunities
Hormozi emphasizes the importance of skills in capitalizing on opportunities:
"You just have to have skills. Like I remember it was really funny, our first ever conversation that we had, I was like 'Man, if I had your amount of following, I was like I'd be a billionaire.'"
He sees social media as an ongoing opportunity, albeit perhaps less so than when platforms like Instagram first launched. The ability to build a brand and get paid for it is still a significant opportunity in his view.
Stages of Business Growth
Hormozi outlines some of the stages where businesses often get stuck:
- 95% of businesses are less than a million dollars a year in revenue
- Only 4% get to $10 million a year
- 1 in 250 businesses reach $10 million in annual revenue
He attributes most of these limitations to operator problems rather than market problems, categorizing business risks into three main buckets:
- Product-market fit risk
- Technical risk
- Execution risk
Hormozi argues that the vast majority of businesses face execution risk - the challenge is not whether there's a market or whether the product can be created, but whether the entrepreneur has the skills to execute effectively.
Overcoming Obstacles in Scaling a Business
When discussing the challenges of scaling a business to a billion-dollar valuation, Hormozi emphasizes the constant nature of suffering in entrepreneurship:
"Suffering is constant, it's just that the nature of the suffering changes. The hard is always hard, and I think what makes it more difficult as the business continues to develop is that you end up trading things that you didn't expect you'd have to trade."
He explains that as a business grows, the challenges shift from pushing hard to waiting patiently, staying focused, attracting the right people, and making high-quality decisions.
The Importance of Behavior and Action
Throughout the interview, Hormozi consistently emphasizes the importance of behavior and action over abstract concepts or mindset alone:
"Manifestation is [nonsense] and action is the only thing that matters."
He argues that while having the right mindset is important, it's the actions you take that ultimately determine your success. Hormozi encourages entrepreneurs to focus on what they can observe and measure, rather than relying on vague or amorphous concepts.
Conclusion
Alex Hormozi's blueprint for becoming a millionaire centers around focus, massive action, and perseverance. He emphasizes the importance of recognizing and capitalizing on opportunities, developing necessary skills, and being willing to face and overcome the constant challenges of entrepreneurship. By understanding the nature of business growth, the role of luck, and the importance of execution, aspiring entrepreneurs can better position themselves for success in today's competitive business landscape.
Article created from: https://www.youtube.com/watch?v=q-_hwD1jNK4