7 Years on YouTube: Brutally Honest Advice for Growing Your Channel

The Importance of Consistency

Nothing matters more than posting videos consistently on YouTube. Consistency doesn't necessarily mean daily or weekly uploads, but rather choosing a schedule that works for you and sticking to it without burning out. Many creators struggle with motivation, but waiting to "feel like" filming is a recipe for inconsistency. Instead, commit to hitting record even when you don't feel like it - often the motivation will come once you start.

Develop Systems for Your Channel

Successful YouTubers don't think one video at a time. They have systems and processes in place for their entire production pipeline. This could include:

• Content planning systems
• Video formatting guidelines
• Thumbnail style guides
• Checklists for each video

Having systems provides leverage and makes video production feel more effortless. It allows you to be more consistent without burning out.

Focus on Quantity Over Quality (At First)

While quality is important, quantity is how you get there as a beginner. You need to make a lot of videos to improve your skills. Aim to improve one small thing with each video rather than trying to make every video perfect. Just like going to the gym, you need consistent reps to see results.

Stop Worrying About Your Niche

Many creators get stuck trying to define their perfect niche from day one. Instead, take an "archaeologist" approach:

• Experiment with different types of content
• See what resonates with you and your audience
• Let your niche emerge organically over time

Most successful channels evolved their niche gradually rather than having it all figured out from the start.

Don't Do YouTube Just for the Money

If making money is your primary goal, YouTube is a slow and difficult path. The only exception is if you already have an existing business and are using YouTube to drive leads. Otherwise, focus on creating content you enjoy for intrinsic reasons like:

• Creative fulfillment
• Sharing knowledge
• Connecting with an audience
• Learning new skills

Doing it for the love of creating will make you much more likely to stick with it long-term.

Be Prepared for the Long Game

It typically takes at least 2 years of consistent effort to see significant results on YouTube. Many creators give up too early, not realizing how long the journey can be. Find ways to enjoy the process of creating videos, as that's what will allow you to keep going when growth is slow.

Imitate Then Innovate

It's perfectly fine to imitate other creators you admire when starting out. Look at the types of videos they make and put your own spin on them. Over time, you can innovate and develop your unique style. But in the beginning, don't feel pressure to be completely original.

The Algorithm Isn't Against You

Many new creators blame "the algorithm" when their videos don't take off. In reality, the algorithm simply reflects audience preferences. If viewers aren't engaging with your content, neither will the algorithm. Focus on improving your content quality rather than trying to game the system.

You Are Your Biggest Obstacle

Most of the problems holding creators back are "drama" problems rather than "math" problems. Things like:

• Lack of motivation
• Imposter syndrome
• Perfectionism
• Fear of judgment

Recognize when you're creating unnecessary drama for yourself versus dealing with actual tactical issues.

Outsource Editing When Possible

Editing is often a major time sink for creators. If you can afford it, outsourcing your editing can free up significant time and energy. This allows you to focus on the parts of creating you enjoy most. Even if you start small, finding ways to delegate tasks can help you stay consistent.

Never Stop Improving

You're only as good as your next video. The YouTube landscape is constantly evolving and becoming more competitive. To stay relevant, you need to continually find ways to improve your content, even if it's just small tweaks. Complacency leads to decline.

Don't Let Gear Hold You Back

Many beginners use lack of equipment as an excuse not to start. But gear is rarely the limiting factor. Modern smartphones can produce great video quality. Focus on creating good content consistently rather than waiting for the perfect setup.

Embrace Negative Comments

Negative feedback is often a sign of growth. It means your content is reaching new audiences and potentially pushing boundaries. While criticism can sting, it also provides valuable data on areas for improvement. Use it as fuel for growth rather than letting it discourage you.

Key Takeaways

• Consistency is the most important factor for YouTube success
• Develop systems to make content creation sustainable
• Focus on quantity over perfection when starting out
• Let your niche emerge organically over time
• Do it because you enjoy it, not just for money
• Be prepared for slow growth - it takes years to succeed
• Imitate other creators before innovating
• Improve your content rather than blaming the algorithm
• Overcome your own mental barriers
• Outsource tasks like editing when possible
• Never stop improving and evolving your content
• Don't let lack of gear hold you back from starting
• View negative comments as opportunities for growth

Building a successful YouTube channel is a long-term endeavor that requires patience, persistence, and a willingness to continually learn and improve. Focus on enjoying the journey of creating, and the results will follow over time.

Article created from: https://www.youtube.com/watch?v=TIqQmKapBaY