6 Proven Strategies to Grow Your Brand and Boost Revenue

In the fast-paced world of digital marketing and brand building, finding strategies that actually work can be challenging. After 40 months of intense effort, resulting in over 2 billion impressions and 7.8 million new subscribers across various platforms, valuable lessons have been learned about what truly drives brand growth and revenue. This article will explore 6 proven strategies that can help you grow your brand and boost your revenue.

1. Shift from Edutainment to Education

One of the most significant changes observed was the shift from creating edutainment content to focusing purely on educational content. While entertainment and edutainment have their place, educational content tends to attract a more engaged and valuable audience.

Understanding Content Categories

Content generally falls into three main categories:

1. Entertainment: The sole purpose is to get people to watch.
2. Education: The goal is to change people's behavior or knowledge.
3. Edutainment: A mix of entertainment and education.

While it's possible for content to educate some viewers and entertain others, the most common outcome determines its category.

Why Education Wins

There are several reasons why focusing on educational content can be more beneficial:

• All views are not created equal: Educational content tends to attract viewers who are more likely to convert into customers or take desired actions.
• Alignment with goals: If your primary goal is to attract business owners or professionals, educational content is more likely to resonate with them.
• Building a valuable audience: People who seek out educational content are often more invested in personal growth and development, making them a more valuable audience for many businesses.

2. Shift from "For Us" to "For You"

Another crucial change is moving from creating content that appeals to the content creator to focusing on what truly resonates with the target audience. This shift involves several tactical changes:

Different Packaging

Move from vague, curiosity-driven thumbnails and titles to clear, descriptive ones. This helps viewers understand exactly what they're getting, increasing the likelihood of attracting the right audience.

Different Introductions

Instead of simply confirming the thumbnail or headline, focus on providing proof of expertise and credibility. This is especially important for educational content, where viewers need to trust the source of information.

Proof, Promise, Plan

Develop a structure for introductions that includes:

• Proof: Demonstrate why viewers should listen to you.
• Promise: Clearly state what viewers will learn or gain from the content.
• Plan: Set expectations for how the content will deliver on its promise.

Different Content Focus

Shift from personal vlogs and "be real" content to more structured, informative content. This could include lists, step-by-step guides, and relevant stories that illustrate key points.

Effective Visuals

Move away from over-production and distracting visual effects. Instead, focus on visuals that enhance understanding, such as clear text, data visualizations, and relevant imagery.

Pre-work over Post-production

Invest more time in research and preparation before creating content, rather than relying heavily on post-production editing. This approach often leads to higher quality content and more efficient production.

3. Narrow Your Focus

Instead of trying to cover a wide range of topics, focus on a specific niche or area of expertise. For example, if your target audience is business owners, concentrate on topics like:

• Business models
• Business leverage
• Selling strategies

By narrowing your focus, you're more likely to attract and retain viewers who are genuinely interested in your core offerings.

4. Prioritize Revenue over Views

While views are often seen as the primary metric for content success, they don't always translate to business results. Instead, focus on metrics that more closely align with your business goals, such as:

• Ad revenue
• Book sales
• Email opt-ins
• Business applications or leads

Ad revenue, in particular, can be a useful metric even if it's not your primary source of income. It often correlates well with audience quality and engagement, making it a good proxy for overall content performance.

5. Focus on Long-form Content

While short-form content has gained popularity in recent years, long-form content often drives more conversions and attracts a more dedicated audience. This doesn't mean abandoning short-form content entirely, but rather using it strategically to complement your long-form offerings.

Platform-specific Strategies

Recognize that viewers may engage differently across platforms. For example:

• Use short-form content on platforms like TikTok or Instagram to attract new viewers.
• Direct those viewers to long-form content on platforms like YouTube or your website.

6. Assume Nothing, Explain Everything

As your audience grows, it's easy to fall into the trap of assuming viewers are familiar with you and your content. However, this can alienate new viewers and limit your growth potential. Instead:

• Introduce yourself in every piece of content
• Explain why viewers should listen to you
• Avoid inside jokes or unexplained references
• Create content that's accessible to new viewers while still engaging for long-time followers

Balancing Familiarity and Novelty

To keep content fresh for regular viewers while still being accessible to newcomers:

• Use consistent introductions or themes, but add small variations
• Fully explain references or jokes, making them "inside jokes for everyone"
• Mentally approach each piece of content as if speaking to a stranger

Implementing These Strategies

Remember that implementing these strategies doesn't mean completely abandoning other content types or approaches. The key is to find the right balance that works for your specific audience and goals. Some important points to keep in mind:

1. Anything is better than nothing: If you haven't created content in a while, start with something simple.
2. Some strategies work better than others: Experiment and track results to find what works best for your brand.
3. Nothing works forever: Be prepared to adapt your approach as your audience and the digital landscape evolve.

Conclusion

Growing a brand and boosting revenue through content creation is an ongoing process of learning and adaptation. By focusing on educational content, tailoring your approach to your audience, narrowing your focus, prioritizing revenue-driving metrics, emphasizing long-form content, and creating content accessible to all viewers, you can build a strong foundation for sustainable growth.

Remember, the most important step is to take action. Start implementing these strategies, track your results, and continually refine your approach. With persistence and a willingness to learn, you can build a powerful brand and drive significant revenue through your content efforts.

Article created from: https://www.youtube.com/watch?v=HVOubeXUcx0