10 Watches You Shouldn't Buy in 2025: An Expert's Guide

The Watch Market in 2025: What to Avoid

The world of horology is vast and ever-changing. With countless options available, it's crucial to make informed decisions when investing in a timepiece. In this comprehensive guide, we'll explore 10 watches that, despite their popularity or hype, might not be the best choices for your collection in 2025. Let's dive into the details and uncover why these timepieces might not be worth your hard-earned money.

1. Tag Heuer Formula 1 x Kith Collaboration

Tag Heuer has always been a prominent name in the watch industry, with their Formula 1 series being a massive hit in the 80s and 90s. In an attempt to capitalize on nostalgia and drive sales, the brand has collaborated with Kith to reissue this iconic watch. However, there are several reasons why you might want to think twice before purchasing this piece:

• Overpriced for its specifications: At $1,500, this watch features an unspecified quartz movement, which is considerably expensive for what you're getting.
• Hype-driven pricing: The collaboration with Mike Tyson and the nostalgia factor have inflated the price beyond its actual value.
• Better alternatives available: For a similar price point, you can find mechanical watches with superior craftsmanship and specifications.

While the Tag Heuer Formula 1 x Kith collaboration might appeal to some due to its nostalgic value, it's essential to consider whether the price justifies the product. In many cases, you'd be better off exploring other options that offer better value for money.

2. Christopher Ward C60 Concept Skeleton

Christopher Ward has gained a strong following in the watch community, known for producing high-quality timepieces at reasonable prices. The C60 Concept Skeleton, featuring the brand's in-house SH21 movement, is undoubtedly an impressive watch. However, there are reasons why you might want to reconsider purchasing this model:

• Not suitable for first-time buyers: Skeleton watches can be challenging to read and may not blend well with various outfits.
• Limited versatility: The intricate design might be too loud for everyday wear or formal occasions.
• Better as a secondary purchase: It's advisable to start with more versatile, classic designs before venturing into skeleton watches.

While the C60 Concept Skeleton is a testament to Christopher Ward's craftsmanship, it might not be the best choice for those new to watch collecting or looking for a versatile everyday timepiece.

3. Cartier Santos Dual Time

The Cartier Santos is an iconic watch that has stood the test of time. Its classic design and versatility have made it a favorite among watch enthusiasts. However, the new Dual Time version comes with some drawbacks that might make you think twice before purchasing:

• Overpriced movement: At $9,000, the watch uses a Sellita movement, which many consider unsuitable for a timepiece in this price range.
• Cluttered design: The dual time complication adds unnecessary complexity to the classic Santos design, detracting from its elegant simplicity.
• Limited functionality: The dual time implementation isn't particularly useful or well-executed compared to other watches in this category.

While the standard Cartier Santos remains an excellent choice, the Dual Time version might not offer the same value or aesthetic appeal as its simpler counterpart.

4. Sinn U1000 (Hydro)

Sinn is known for its robust, functional watches, and the U1000 Hydro series is no exception. These watches boast an impressive 5,000m water resistance, achieved through innovative engineering and oil-filled cases. However, there are several reasons why you might want to avoid this particular model:

• Limited practicality: The extreme depth rating is more of a technical showcase than a practical feature for most users.
• Maintenance challenges: The oil-filled case requires specialized servicing, which can be inconvenient and potentially costly.
• Better alternatives within the brand: The standard U50 offers excellent water resistance (500m) at a more reasonable price point and with easier maintenance.

While the U1000 Hydro is an impressive feat of engineering, its practicality for everyday use is limited, making it a less attractive option for most watch enthusiasts.

5. Omega Speedmaster in White

The Omega Speedmaster is an iconic watch with a rich history, and the new white dial version has generated significant buzz in the watch community. While this watch is undoubtedly attractive, there are reasons to be cautious about purchasing it immediately:

• Inflated prices due to hype: Initial demand may drive prices above retail, making it an expensive purchase.
• Potential for better deals: Waiting for the hype to die down could result in better prices on the secondary market.
• Availability issues: Limited initial stock might make it difficult to acquire at retail price.

If you're patient, you'll likely be able to purchase this watch at a more reasonable price point in the future. It's worth noting that the black dial Speedmaster rarely sells above retail, and the white dial version is likely to follow a similar pattern once the initial excitement subsides.

6. Studio Underdog and Nomos Colorful Dials

Both Studio Underdog and Nomos have released watches with vibrant, colorful dials that catch the eye. While these designs can be fun and expressive, there are reasons to be cautious about investing in them:

• Limited long-term appeal: Bold, colorful designs might lose their charm over time, leading to potential buyer's remorse.
• Reduced versatility: Watches with unusual dial designs may not pair well with various outfits or occasions.
• High price point for novelty: At $1,000 or more, these watches represent a significant investment for what might be a short-lived trend.

While there's nothing inherently wrong with colorful watches, it's essential to consider their long-term appeal and versatility before making a purchase, especially at higher price points.

7. Rolex (for the wrong reasons)

Rolex is undoubtedly one of the most recognizable luxury watch brands in the world. However, purchasing a Rolex solely for status or to impress others might not be the best motivation:

• Limited appreciation among enthusiasts: Most watch enthusiasts aren't particularly impressed by standard Rolex models.
• Perception issues: Non-enthusiasts might view Rolex watches as simply expensive accessories rather than appreciating their craftsmanship.
• Better options for horological interest: If you're looking to impress watch enthusiasts, there are many other brands with more interesting complications or movements.

If you genuinely appreciate Rolex watches for their quality, history, or design, by all means, purchase one. However, buying a Rolex solely for status or to impress others might lead to disappointment.

8. Bremont Terra Nova

Bremont has recently undergone a brand direction change, introducing new models like the Terra Nova. While the brand is making efforts to evolve, there are reasons to be cautious about this particular model:

• First iteration challenges: As with many first attempts, the Terra Nova has some design issues that might be refined in future versions.
• Busy dial design: The current iteration features a cluttered dial that may not appeal to all tastes.
• Potential for improvement: Waiting for customer feedback and subsequent iterations might result in a more refined product.

While Bremont's new direction shows promise, it might be wise to wait for future refinements of the Terra Nova before making a purchase.

9. Watches Without Local Service Points

When considering a watch purchase, especially from lesser-known brands, it's crucial to factor in after-sales service and support:

• Limited consumer protection: Purchasing from brands without local service points can lead to difficulties if issues arise.
• Hidden costs: Import duties and taxes can significantly increase the final price of watches shipped directly from overseas manufacturers.
• Service challenges: Lack of local support can make repairs and maintenance both costly and time-consuming.

Before investing in a watch, especially from a less established brand, ensure that there are reliable service options available in your region.

10. Making Decisions Based Solely on Others' Opinions

While it's valuable to seek advice and opinions from experts and enthusiasts, it's crucial to make your own decisions when it comes to watch purchases:

• Personal taste matters: What works for one person may not work for another.
• Changing opinions: The watch community's views on certain models or brands can shift over time.
• Individual circumstances: Your budget, lifestyle, and preferences should guide your choices.

Ultimately, the most important factor in any watch purchase should be your own satisfaction and enjoyment of the timepiece.

Conclusion

The watch market in 2025 offers a vast array of choices, but not all of them may be worth your investment. By considering factors such as value for money, long-term appeal, practicality, and after-sales support, you can make more informed decisions about which watches to add to your collection.

Remember that watch collecting is a personal journey, and what matters most is finding timepieces that resonate with you. Whether you're drawn to classic designs, innovative complications, or bold statements, the key is to choose watches that you'll enjoy wearing for years to come.

As the watch industry continues to evolve, stay informed about new releases, market trends, and changing perceptions within the community. By doing so, you'll be better equipped to navigate the complex world of horology and build a collection that truly reflects your personal style and horological interests.

Lastly, don't be afraid to go against the grain or challenge popular opinions. The watches that bring you the most joy might not always be the ones that receive the most hype or acclaim. Trust your instincts, do your research, and most importantly, enjoy the process of discovering and collecting timepieces that speak to you.

Article created from: https://www.youtube.com/watch?v=lPu-k0g85og&list=PLVWFCiwH8d39ktMkVRAqALJywANJ2dTJK&index=55